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Foresight Institute

A non-profit advancing underfunded, high-impact technologies with the power to significantly improve the human condition.

Foresight has spent nearly four decades building a vibrant community around frontier fields such as secure AI, longevity biotechnology, neurotechnology, molecular nanotechnology, and space. Guided by its values of progress, peace, and pluralism, the organisation exists to make great futures more likely.


The Brief

Approaching its 40th year, Foresight needed a brand and website refresh that could bring coherence and clarity to its digital presence. The old site was dense and difficult to navigate, despite housing an extraordinary wealth of content. Our task was to create a polished, future-oriented design that showcased focus areas and programmes, while making resources more easily accessible.

The Solution

We refreshed the brand around Foresight’s core graphic: a molecular structure that captures its growing community and the many arms of its work. Each molecule stands for a fellow, a grant, an event, or a new idea. A bold 3D render anchors the identity, supported by a suite of illustrated assets that extend the metaphor. Paired with clear navigation and a modern visual system, the result is a website that feels rigorous, optimistic, and easy to use.

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CORE CREATIVE CONCEPT & BRAND VALUES
A molecular structure that visualises Foresight’s community and its many arms of impact.
  • Progress
  • Peace
  • Pluralism
Colour palette and Visual Messaging

Typography

Foresight speaks in two typefaces: Arizona and Neue Haas Unica to balance authority with clarity — Arizona bringing a timeless, scholarly edge, and Neue Haas Unica providing modern precision and readability.

Illustration

A suite of Blender-made illustrations extends the core molecular graphic into Foresight’s focus areas. Each visual translates complex fields like AI, neurotech, or space into clean, dimensional forms that echo the main 3D render — scientific, consistent, and future-facing.

Website

A clear, modern website that restructures Foresight’s vast content into an accessible online platform, anchored by a refreshed visual identity.

Brand Guidelines

Comprehensive brand guidelines that unify Foresight’s visual identity, ensuring consistency across digital, print, and community touchpoints.