Latent Labs

Latent Labs is a frontier AI lab that makes biology programmable by treating molecular systems as engineering problems.

Their models help partners design antibodies, improve enzymes, and engineer biological systems that would be impossible to discover through traditional methods. The premise is straightforward: machine learning that understands molecular systems well enough to design them deliberately rather than stumble upon them by chance.

The Brief

Establish a clear and credible public presence ahead of launch. The identity needed to communicate both technical ambition and genuine optimism about applying AI to biological challenges. It also had to work practically: instilling confidence in funders, partners, and prospective hires whilst giving the team an identity to rally behind.

The Solution

We developed a brand identity that reflects Latent Labs' work at the leading edge of AI-powered biology. The visual language fuses computational precision with biological form, fitting for a company that’s shifting the science of biology from discovery to design.

Logo

CORE CREATIVE CONCEPT

Computational precision meets biological complexity: a visual language that fuses digital clarity with organic form, reflecting the shift from discovery to deliberate molecular design.

Clarity of purpose
Frontier thinking
Design over chance

Colour Palette & Visual Messaging

Visual Language

Luminescent animated 3D protein renders anchor Latent Labs’ visual identity. Abstract yet precise forms that embody the fusion of computation with organic complexity, they capture what the company does whilst making computational biology tangible.

Typography

Surt by Blaze Type deftly balances geometric clarity with the subtle irregularities of a human touch, perfectly mirroring Latent Labs' blend of computational precision and biological process.

Website

The website translates Latent Labs’ luminescent visual identity into a working digital platform. Restrained layouts let the animated protein renders shine whilst maintaining scientific credibility and an optimistic outlook.

Brand Guidelines

We’ve left Latent Labs with a system they can properly use. Clear principles and flexible tools that let the team maintain consistency without cramping their style as the organisation grows. Built for real-world use, not just to look the part.