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Nonfiction Laboratories

Nonfiction Laboratories builds therapeutic proteins you can switch on with a magnetic field.

Nonfiction's medicine works because a magnetic field has both direction and inherent intent — it guides a therapeutic to where it's needed and nowhere else — so we made that the underlying concept for their new brand.

The Brief

Nonfiction Laboratories is building a new class of medicine: therapeutic proteins you can switch on and off with a magnet. Their identity had good bones, but it didn't yet carry the ambition of what the team is attempting. Our brief was to build upon what existed: sharpening it, broadening the visual system so each element clearly earns its place, and rebuilding the website so the brand reads as rigorous and pioneering; routes investors, scientists, and hires to what they each need; and keeps a note of the unconventional (without tipping into gimmick).

The Solution

We kept the icon and evolved a deliberate brand system around it. The logo refines the existing symbol, using an ellipse drawn from a magnetic orbit and a string of amino acids formed by the inktraps in the "N" — the science and the mark become the same drawing. From there, a considered palette, a clearer type hierarchy, and related imagery styles all follow the same concept: a field, guiding something precisely. The result is an identity that looks as serious as the data, and as novel as their idea. You can view their new website here.

Logo
Core Creative Concept and Brand Values
Precision, made visible. The guiding force behind the medicine becomes the guiding principle of the brand.
  • Precision
  • Clarity
  • Rigour
  • Nerve
Colour Palette &
Visual Messaging

Typography

We used Residenz Grotesk by La Bolde Vita throughout — a single family with enough of a physics-sci-fi edge to feel like Nonfiction, and enough range to carry headlines, long reading, and data alike. Using just one typeface keeps the hierarchy calm and deliberate throughout.

Imagery

The imagery takes its cue from magnetic fields themselves — the flowing lines, orbits, and sense of directed force that make a field visible.

Website

Intended to help bring the Lab out of stealth mode, the one page website introduces the organisation and signs of legitimacy — publications, reproducibility, the team — are easy to find rather than buried. The unconventional note lives in the details.

Brand Guidelines

The brand is built to be flexible rather than fixed, with room to grow as the field itself does, which for a company helping to create that field seems fair.