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Colossus

Colossus is a media organisation that partners with the smartest minds in business and investing to produce top-quality content worth their audiences' time and attention.

Colossus is dedicated to providing well-researched, insightful, and thought-provoking content for business-minded individuals. Combining education with entertainment, the platform makes complex ideas accessible and enjoyable. With each piece, Colossus delivers valuable insights that leave its audience feeling more informed, inspired, and eager for the next story or lesson.

The Brief

Our brief was to create a brand and website for Colossus that feels as exciting, bold and enjoyable as it does to consume the content itself. The visuals needed to embody the same level of quality and engagement a user feels when listening to their podcasts and reading their world-class interviews.

The Solution

Colossus' stripped-back identity is built around what matters most: the content itself. Photography does much of the work, carrying the story and setting the tone, while a handful of refined graphic devices - including the Colossus monogram - quietly reinforce the brand's authority and reflect its network of world-class investors, operators, and domain experts. This content-first approach runs through Colossus' digital home and physical publications, so that every touchpoint feels considered, legible, and a pleasure to use. You can take a look at our work on the magazine here.

Logo
Colour Palette
Meaningful Difference & Brand Values
Business and investing insights from a network of world-class investors, operators and domain experts.
  • Authoritative
  • Timeless
  • Bold

Typography

Typography is a cornerstone of the Colossus identity, combining the bold elegance of Klim's Family with the precision of Söhne. This pairing creates a striking balance between impactful headlines and crisp, readable paragraphs.

Colossus Pattern

The Colossus Pattern is used as a secondary brand element, inspired by the engraving of banknotes and share certificates — the line work of value and trust — reworked around the Colossus monogram.

Website

The design system features precise typographic hierarchies, fine linework, and structured layouts that guide the reader through content seamlessly. On the website, these elements create a dynamic hub of discovery.

Magazine

We also design the Colossus magazine. A few covers from the first five issues are below; the full case study has the rest.